Regular updates on the established BlueDome Expedition Web site.

The freelance travel reporter Matthew Brace has guaranteed his support - and has agreed to travel to Australia, meeting us on route to write articles to be placed in the nationals e.g. The Independent, and some travel magazines. There has been initial interest shown by several documentary companies. A logistics person will be left in Britain there will also be someone working full time to look after any potential PR opportunity during the expedition targeting the above outlets.

Media to confirm prior to departure in both UK and Australia;
NBC - Selina Scott
National TV
Cable TV
Satellite TV
National Press
Relevant Trade press to Sponsors
National Radio
Specialist Disability media outlets incorporating TV, Press and Radio.

Adelaide - Start of the Walk

Initial discussions have been made with ABC TV in Adelaide for the use of a study equipped with ISDN for Live interviews between Australia and Great Britain. This will allow approaches to be made to the entire major national and international TV and Radio Channels, along with some of the local stations.

There will be appearances and interviews set up for the local and National Press TV and Radio, of Australia.

In order to increase the media appeal for the beginning of the walk, we are arranging for one of our patrons to be there to see us off, and perhaps have a small group of walkers that will walk to the edge of the town.

Birdsville-half way point

This will be the halfway point and will be a good opportunity to rekindle the interest in the expedition. We will have walked through some of the most barren deserts in the world by then, having some great footage, pictures and sound bites for radio. With many stories and different angles to these stories we will undoubtedly attract media support. It will be here that we invite our strong supporters from the UK to research promised articles.

Darwin and the end of the walk.

Although by Birdsville we will have crossed some of the most dangerous parts of the worldís surface, there are still lots in store on the way to Darwin. Racing against time before the rains begin avoiding the crocks, and still battling with the reluctance of our own bodies to carry on.

As with Adelaide initial discussions have been made with ABC TV to set up an ISDN line in order that live interviews may be conducted between Australia and UK, for radio and TV.
Then further information will be given to Matthew Brace, our Web site and any of the trade press you have asked for in particular.

On our Return
At this point an effort will be made to complete the production of the documentary, write up the book as quickly as possible, in the hope of coinciding both for maximum publicity.

Photo Opportunities
There will be photo opportunities before we leave for Australia in both the Local and National Media, when we are training near Adelaide. Most of the spectacular photographs being provided during the walk itself, including camels, deserts and wild life.

MEDIA - coverage to date

The expedition is to be filmed by and shown by ABC in Australia that will consist of a five part documentary, each part being half an hour, in all 2.5 hours. A similar deal is being negotiated with BBC in England.

Australian Geographic secured the as sponsor.

Camels will be used as immediate support for the walkerís entire journey enabling greater self-sufficiency.

The support team is confirmed as Sam Rutherford and Dan & Karen Trotter, veteran explorers and film crew who will travel in a 4x4 vehicle.

MEDIA COVERAGE - AUSTRALIA

Channel 9 10 minutes on the Today programme
Channel 7 5 minutes on Prime news
ABC (National Radio) 10 minutes on the Breakfast Programme
ABC (Regional Radio) 10 minutes on regional radio
ABC (National Radio) 30 minutes with a two part series pre Christmas

MEDIA COVERAGE - UK

Radio 4 (National) 60 minutes (Four part series during the expedition)
Radio 5 Live (National) 5 minutes on Inside Edge
Radio 4 (National) 10 minutes on In Touch
Meridian TV (Regional) 10 minutes on News
Granada TV (Regional) 15 minutes on News extra
BBC Wiltshire Sound (Regional) Series amounting to 25 minutes coverage
BBC Radio Merseyside 20 minutes on Lunchtime show

Various Features, articles and interviews with local radio and press.

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